Air Southwest promotes UK routes, AOA
Release Date: 2009-05-26
A UK carrier is promoting its routes around the South West in a new campaign.
Air Southwest is emphasisng the speed and convenience of its services through a new TV initiative.
The Because campaign will show viewers the steps that the airline is taking to improve travel in the region, outlining why they should choose the firm when flying in the area.
Peter Davies, managing director for the carrier, said that the scheme follows hot on the heels of the development of a route to London City Airport.
He added that business and leisure travellers are key during the economic downturn, as they want to maximise working days and holiday closer-to-home.
Mr Davies said: "For both markets, the speed of our air services offers an unbeatable proposition and I''m confident that our new marketing campaign will serve to promote the South West to new markets."
In related news, last week bmibaby created a rundown of top European destinations to promote its summer routes from the UK.
| Type: | NORMAL |
| Company: | AOA |
| Country: | Germany |
| Url: | http://www.aoa.org.uk/media/latest_news_view.asp?NEWS_ID=19186703 |