西南航空揭幕新计划, AOA集团

Release Date: 2009-06-02

A carrier has launched a new campaign to encourage people to keep on travelling through the economic downturn.

Southwest Airlines has revealed its Grab Your Bag. It''s On scheme, which it says is geared at ensuring that consumers "move on, get back out there and keep flying".

A series of print, radio and online advertisements have been produced to promote the scheme, which feature customers and members of staff who work for the firm, including chief executive officer, president and chairman Gary Kelly.

Kevin Krone, the airline''s vice president of marketing, sales and distribution, said that consumers must keep on travelling, despite the recession.

He added: "The people of Southwest Airlines know good value and great service are vital to our customers."

Last week, the carrier announced that it is looking to target a worldwide audience and is set to operate with a new flight code, which it says will allow the airline to expand its global sales system.

Type:	NORMAL
Company:	AOA集团
Country:	德国
Url:	http://www.aoa.org.uk/media/latest_news_view.asp?NEWS_ID=19199243